Wielding Dimensions Through Technology
The dawn of illusions began as early as 1584, when magic was misunderstood as witchcraft. The movement was introduced through books, public performers, and stage acts for kings. Ironically, the [...]
Social Media Impact
Google “Social Media Impact”. As of today, the first link that pops up is either news, an image or a link regarding the #ALSIceBucketChallenge. It just goes to show how social media has taken [...]
Lost in the Translation
#91122126 / gettyimages.com Too often do I see companies just simply translate their English language ad and push it out to the Asian public believing they are speaking to this audience. [...]
Rethink Ethnic Event Sponsorship – Cultural ghetto-ization or celebrating our diversity?
Event sponsorship management, especially the evaluation and selection process, could be a time consuming task and a headache for many marketing managers. On top of that, the activation and [...]
